Meeting 1

Business Model

1. What the business does?
2. How it makes money doing these things?

To answer these questions we discussed our options based on the study “Do Some Business Models Perform Better than Others? A Study of the 1000 Largest US Firms” by Peter Weill, Thomas W. Malone, Victoria T. D’Urso, George Herman and Stephanie Woerner (MIT), where all business models can be classified as follows:

Proposed New Business Model

Based on the situation in our country, we identified which of the prevoius models could be applied to SynBio and chosed the following:

After chossing which model could work, we decided to combine some od these to make a new model that could be succesful in Synbio. The combinations proposedd where:

Defining Your Business Model

1. Who’s your target costumer?
   1. Regional Companies > Future International (en discución)
   2. In the big companies we have to contact the I+D Department´s Manager
2. What costumer problem or challenge do you solve?
   1. Proposed Problems
   2. iGEM tracks
      1. Food & Energy
      2. Manufacturing
      3. Foundational Advance
      4. New Application
      5. Environmental
      6. Health or Medicine
3. What value do you deliver?
   1. Biobricks
   2. Consulting
   3. Trainin
4. How will you reach, acquire, and keep customers?
   1. Internet
   2. F2F
   3. Follow up
   4. campaign
   5. Attractors
   6. Marketing
5. How will you define and differentiate your offering?
   1. New exceptional innovating efficient product!
   2. SB has better opportunities in underdeveloped countries
6. How will you gene rate revenue?
   1. Trading fees (Commissions
   2. Retailing
   3. Consulting
   4. Following up + training + maintenance.
7. What´s your cost structure?
8. What’s your profit margin?
   1. There´s not price for the product on the market (the gain will be proportional to saving)