Team:UTPrenuer/Project Description

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[[Team:UTPreneur/Background| '''BACKGROUND''']]  |
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We aim to develop a business model that ...
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We aim to develop a business model that will allow Synbio to reach our country and solve problems all over the world, and this can be possible working as Physical and IP Brokers. <br>
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We want to focus on the Regional market and in the future expand Internationally.
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Our model is based in the idea of being able to connect the projects developed in the iGEM competition to real life applications. We want to provide solutions to different companies through our services as IP or Physical Brokers performing as Consultants for SynBio products.
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To offer our service, we will contact the I+R Department´s Manager and thought them into us, providing solution for problems in fields such as food and energy, manufacturing, environment, health and medicine and other applications following the lead of iGEM's College tracks.
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We want to focus on the Regional market and in the future expand Internationally. To offer our service, we will contact the I+R Department´s Manager and thought them into us, providing solution for problems in fields such as food and energy, manufacturing, environment, health and medicine and other applications following the lead of iGEM's College Competition tracks.
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The service is valuable because we deliver biobricks, consulting and training. We will reach, acquire and keep customers through internet, direct contact, follow up, campaign, attractors and marketing.
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The service is valuable because we deliver biological procesess, consulting, training and tracing. We will reach, acquire and keep customers through internet, direct contact, campaign, attractors and marketing.
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Our offering could be defined and differentiated as new exceptional innovating product. Also, have on mind that SynBio has a good opportunity in an underdeveloped country because of the innovation and the good economic development in Panama.
Our offering could be defined and differentiated as new exceptional innovating product. Also, have on mind that SynBio has a good opportunity in an underdeveloped country because of the innovation and the good economic development in Panama.
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The revenue will be generated by trading fees (commissions), retailing, consulting, following up + training + maintenance. And the profit margin depends on saving because there is no price for this service on the actual national market.
The revenue will be generated by trading fees (commissions), retailing, consulting, following up + training + maintenance. And the profit margin depends on saving because there is no price for this service on the actual national market.
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== '''JUSTIFICATION''' ==
== '''JUSTIFICATION''' ==
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After carefully reviewing the economic indicators of our country, we decided that the business model of broker is best to adapt to the Panamanian economy. A part of our research was based on the paper: “Do Some Business Models Perform Better than others? A Study of the 1000 Largest US Firms” by Peter Weill, Thomas W. Malone, Victoria T. D’Urso, George Herman and Stephanie Woerner (MIT).<br>
After carefully reviewing the economic indicators of our country, we decided that the business model of broker is best to adapt to the Panamanian economy. A part of our research was based on the paper: “Do Some Business Models Perform Better than others? A Study of the 1000 Largest US Firms” by Peter Weill, Thomas W. Malone, Victoria T. D’Urso, George Herman and Stephanie Woerner (MIT).<br>
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Defining a broker, this business model represents the company responsible for matching sellers with potential buyers, they have no ownership over the asset sold but they receive a commission from the seller, the buyer or both. This model is very common in real estate, insurance and stock market. Some known examples of this model are the companies: eBay, Priceline, Century 21 and Valassis.<br>
Defining a broker, this business model represents the company responsible for matching sellers with potential buyers, they have no ownership over the asset sold but they receive a commission from the seller, the buyer or both. This model is very common in real estate, insurance and stock market. Some known examples of this model are the companies: eBay, Priceline, Century 21 and Valassis.<br>
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Synthetic biology is well-matched to perform according to this model in Panama as the country is very competitive in regional distribution and this area has not been exploited yet neither in the country nor in Latin America.<br>
Synthetic biology is well-matched to perform according to this model in Panama as the country is very competitive in regional distribution and this area has not been exploited yet neither in the country nor in Latin America.<br>
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Many companies in the world, such as General Electric, operate with more than a business model so we took this as a reference on what steps to take in the future, as far as expanding the market.<br>
Many companies in the world, such as General Electric, operate with more than a business model so we took this as a reference on what steps to take in the future, as far as expanding the market.<br>
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Our medium-term model includes an expansion of our operations to the vast majority of the region of Central America and eventually the entire Latin American territory. Thus, we are not depending entirely on the Panamanian economy so we won’t be vulnerable to a single jurisdiction.<br>
Our medium-term model includes an expansion of our operations to the vast majority of the region of Central America and eventually the entire Latin American territory. Thus, we are not depending entirely on the Panamanian economy so we won’t be vulnerable to a single jurisdiction.<br>
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In the paper studied, in order to develop their research they followed the lead of Ketchen et al who identified a table of 45 measures of performance in 6 categories: Sales, Equity and Investment, Assets, Margin and Profit and Market share. The result was a performance assessment using two metrics in each of three classes of performance: operating income and Economic Value Added (as measures of profit), return on invested capital (ROIC) and return on assets (as a measure of rates of return and efficiency), and market capitalization and Tobin’s Q (as a measure of market value). All these measures have been used in many studies of financial performance.<br>
In the paper studied, in order to develop their research they followed the lead of Ketchen et al who identified a table of 45 measures of performance in 6 categories: Sales, Equity and Investment, Assets, Margin and Profit and Market share. The result was a performance assessment using two metrics in each of three classes of performance: operating income and Economic Value Added (as measures of profit), return on invested capital (ROIC) and return on assets (as a measure of rates of return and efficiency), and market capitalization and Tobin’s Q (as a measure of market value). All these measures have been used in many studies of financial performance.<br>
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From this study it was concluded that the business models Broker and Landlord have operating revenues and market capitalization significantly higher than the models for Creator and Distributor as well as the models based on non-physical assets (intangible, human and financial) over those based on physical assets. This result is translated as follows: selling the right to use assets is concluded to be more profitable and more highly valued by the market than selling ownership of assets.<br>
From this study it was concluded that the business models Broker and Landlord have operating revenues and market capitalization significantly higher than the models for Creator and Distributor as well as the models based on non-physical assets (intangible, human and financial) over those based on physical assets. This result is translated as follows: selling the right to use assets is concluded to be more profitable and more highly valued by the market than selling ownership of assets.<br>
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A proof that this model is feasible in synthetic biology, we studied the case of a successful company called ‘Amyris’, which is dedicated to offer a wide range of petroleum products. For our specific situation, our country is non-industrial and doesn’t have an established investigation center so we perceive that using the model of broker is the best option to take.<br>
A proof that this model is feasible in synthetic biology, we studied the case of a successful company called ‘Amyris’, which is dedicated to offer a wide range of petroleum products. For our specific situation, our country is non-industrial and doesn’t have an established investigation center so we perceive that using the model of broker is the best option to take.<br>
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Latest revision as of 17:41, 27 October 2012


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BACKGROUND | PROJECT DESCRIPTION | FUTURE PLANS |


OUR BUSINESS MODEL


We aim to develop a business model that will allow Synbio to reach our country and solve problems all over the world, and this can be possible working as Physical and IP Brokers.

Ourmodel.jpg

Our model is based in the idea of being able to connect the projects developed in the iGEM competition to real life applications. We want to provide solutions to different companies through our services as IP or Physical Brokers performing as Consultants for SynBio products.


We want to focus on the Regional market and in the future expand Internationally. To offer our service, we will contact the I+R Department´s Manager and thought them into us, providing solution for problems in fields such as food and energy, manufacturing, environment, health and medicine and other applications following the lead of iGEM's College Competition tracks.


The service is valuable because we deliver biological procesess, consulting, training and tracing. We will reach, acquire and keep customers through internet, direct contact, campaign, attractors and marketing.


Our offering could be defined and differentiated as new exceptional innovating product. Also, have on mind that SynBio has a good opportunity in an underdeveloped country because of the innovation and the good economic development in Panama.


The revenue will be generated by trading fees (commissions), retailing, consulting, following up + training + maintenance. And the profit margin depends on saving because there is no price for this service on the actual national market.

JUSTIFICATION

After carefully reviewing the economic indicators of our country, we decided that the business model of broker is best to adapt to the Panamanian economy. A part of our research was based on the paper: “Do Some Business Models Perform Better than others? A Study of the 1000 Largest US Firms” by Peter Weill, Thomas W. Malone, Victoria T. D’Urso, George Herman and Stephanie Woerner (MIT).


Defining a broker, this business model represents the company responsible for matching sellers with potential buyers, they have no ownership over the asset sold but they receive a commission from the seller, the buyer or both. This model is very common in real estate, insurance and stock market. Some known examples of this model are the companies: eBay, Priceline, Century 21 and Valassis.


Synthetic biology is well-matched to perform according to this model in Panama as the country is very competitive in regional distribution and this area has not been exploited yet neither in the country nor in Latin America.


Many companies in the world, such as General Electric, operate with more than a business model so we took this as a reference on what steps to take in the future, as far as expanding the market.


Our medium-term model includes an expansion of our operations to the vast majority of the region of Central America and eventually the entire Latin American territory. Thus, we are not depending entirely on the Panamanian economy so we won’t be vulnerable to a single jurisdiction.


In the paper studied, in order to develop their research they followed the lead of Ketchen et al who identified a table of 45 measures of performance in 6 categories: Sales, Equity and Investment, Assets, Margin and Profit and Market share. The result was a performance assessment using two metrics in each of three classes of performance: operating income and Economic Value Added (as measures of profit), return on invested capital (ROIC) and return on assets (as a measure of rates of return and efficiency), and market capitalization and Tobin’s Q (as a measure of market value). All these measures have been used in many studies of financial performance.


From this study it was concluded that the business models Broker and Landlord have operating revenues and market capitalization significantly higher than the models for Creator and Distributor as well as the models based on non-physical assets (intangible, human and financial) over those based on physical assets. This result is translated as follows: selling the right to use assets is concluded to be more profitable and more highly valued by the market than selling ownership of assets.


A proof that this model is feasible in synthetic biology, we studied the case of a successful company called ‘Amyris’, which is dedicated to offer a wide range of petroleum products. For our specific situation, our country is non-industrial and doesn’t have an established investigation center so we perceive that using the model of broker is the best option to take.
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