A company can deliver its value proposition to its targeted customers through different channels. Effective channels will distribute a company's value proposition in ways that are fast, efficient and cost effective. As brokers, we are intermediaries that do not take title to the products, performing as a level one channel. Since we deliver biological assets, we will perform exclusive distribution.
We would implement partnership distribution with worldwide carrier companies in order to reach as many places as possible; air transportation is preffered due to the fragility of the asset. We would develop an internet base that will help us reach potential customers and display the services we offer. Since this is a new science commercialized, at first we would reach companies through their R&D department. Having access to our customer's client list as well as our clients, will provide a broader channel to distribute and market our products since we will grow as they grow and improve. This face to face contact will build a bridge for collaboration and exchange of ideas for future plans.
The channels built must be maintained through constant approach and follow up in order to provide an excellent post-purchase service.
"
