Kuxtal Biotech has potential customers throughout Mexico. They are mainly public institutions and university researchers.

The sales goal for the first year is $264,500 USD, which will be achieved within an estimate of 115000 primers sales.

- Public Institutions:
a) Hospitals.
b) Biomedical Research Centers.
c) Molecular Biology Laboratories.
d) Public Health Institutes.
e) Scientific Research Centers.

- University Researchers:
a) Public Universities.
b) Private Universities.
c) State Universities.
d) Autonomous Universities.

The main ways of being in contact with clients will be:
• Social media and website.
• Directly by phone.
• Periodical visits to research centers and Universities to follow the projects of our clients in order to improve services and products for them.

Kuxtal Biotech products will be both DNA and RNA oligos of different lengths, from primers to genes. The company will also provide a DNA sequencing service.

To improve the quality of the final products, the methods of the company will have different certifications like ISO 9001:2008 on quality management systems, or NMX-EC-17025-IMNC-2006 on testing and calibration.

The products will be delivered by mail throughout Mexico with all necessary precautions to ensure the order arrives in the condition it has left the laboratories.