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From 2012e.igem.org

Case Study #4: The Pursuit of Less

Passion is important. Finding the right group of people is important. Then why doesn't the recipe of a batch of the right people, a vision of a common goal, and a pinch of start-up capital automatically bake the cake of success?

The Clarity Paradox

McKeown described four key phases that explain the unexplainable--How do companies attain success?

Phase 1: When we really have clarity of purpose, it leads to success.


Phase 2: When we have success, it leads to more options and opportunities.

Phase 3: When we have increased options and opportunities, it leads to diffused efforts.

Phase 4:Diffused efforts undermine the very clarity that led to our success in the first place.