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From 2012e.igem.org

Executive Summary

Describe in one printed page you whole project. This is the space where you can be creative, be precise, imaginative, cogent, clear, and bold.

Elevator Pitch

Post a 3 minute (or less!) video describing your project to someone that needs to know about this, your target audience. This is your opportunity to be shine and convey your idea so powerfully it gets you the next meeting.

If you are researching legal regulations about Synthetic Biology it might a legislative body. If it is a business plan, it might be an investor, or potential partner.