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Team:BIOSINT Mexico/marketing
From 2012e.igem.org
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<p>Kuxtal Biotech has potential customers throughout Mexico. They are mainly public institutions and university researchers. | <p>Kuxtal Biotech has potential customers throughout Mexico. They are mainly public institutions and university researchers. | ||
| - | The sales goal for the first year is $240,000 USD, which will be achieved with an estimate of 2000 primers sales.</p> | + | </br></br>The sales goal for the first year is $240,000 USD, which will be achieved with an estimate of 2000 primers sales.</p> |
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Revision as of 19:13, 27 October 2012
SWOT analysis.
Kuxtal Biotech’s strengths are the knowledge of the customers necessities, which was acquired though the market analysis. The team consists of a strong group of specialists in biotechnology. It will provide excellent attention to the customers with follow-up programs for their projects and technical support. Because of the strategic location, the customers will have benefits as short delivery periods and avoid import duties for their synthesis products. The business opportunities will be the direct relation with the Biotechnology Department of the Tec de Monterrey. Kuxtal Biotech will also count with a group of external advisors in different areas thought the strategic alliance with Parque Tecnológico. Mexico has an unserved market which represents a huge opportunity to take advantage of. As a new company we will have weaknesses as lack of experience and branding. A threat might be the time delays on the approval of permits and documents.
Sales forecast.
Kuxtal Biotech has potential customers throughout Mexico. They are mainly public institutions and university researchers. The sales goal for the first year is $240,000 USD, which will be achieved with an estimate of 2000 primers sales.
Target market strategy.
-Public Institutions: a) Hospitals. b) Biomedical Research Centers. c) Molecular Biology Laboratories. d) Public Health Institutes. e) Scientific Research Centers. -University Researchers: a) Public Universities. b) Private Universities. c) State Universities. d) Autonomous Universities. The main ways of being in contact with clients will be: • Social media and website. • Directly by phone. • Periodical visits to research centers and Universities to follow the projects of our clients in order to improve services and products for them.
Product strategy.
Kuxtal Biotech products will be both DNA and RNA oligos of different lengths, from primers to genes. The company will also provide a DNA sequencing service. To improve the quality of the final products, the methods of the company will have different certifications like ISO 9001:2008 on quality management systems, or NMX-EC-17025-IMNC-2006 on testing and calibration. The products will be delivered by mail with all necessary precautions to ensure the order arrives in the condition it has left the laboratories. The products will be delivered by mail throughout Mexico with all necessary precautions to ensure the order arrives in the condition it has left the laboratories.
