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Team:BIOSINT Mexico/marketing
From 2012e.igem.org
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<p>Kuxtal Biotech has potential customers throughout Mexico. They are mainly public institutions and university researchers. | <p>Kuxtal Biotech has potential customers throughout Mexico. They are mainly public institutions and university researchers. | ||
| - | </br></br>The sales goal for the first year is $391,000 USD, which will be achieved with an estimate of | + | </br></br>The sales goal for the first year is $391,000 USD, which will be achieved with an estimate of 17000 primers sales.</p> |
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Revision as of 23:49, 27 October 2012
SWOT analysis.
Sales forecast.
Kuxtal Biotech has potential customers throughout Mexico. They are mainly public institutions and university researchers. The sales goal for the first year is $391,000 USD, which will be achieved with an estimate of 17000 primers sales.
Target market strategy.
- Public Institutions: a) Hospitals. b) Biomedical Research Centers. c) Molecular Biology Laboratories. d) Public Health Institutes. e) Scientific Research Centers. - University Researchers: a) Public Universities. b) Private Universities. c) State Universities. d) Autonomous Universities. The main ways of being in contact with clients will be: • Social media and website. • Directly by phone. • Periodical visits to research centers and Universities to follow the projects of our clients in order to improve services and products for them.
Product strategy.
Kuxtal Biotech products will be both DNA and RNA oligos of different lengths, from primers to genes. The company will also provide a DNA sequencing service. To improve the quality of the final products, the methods of the company will have different certifications like ISO 9001:2008 on quality management systems, or NMX-EC-17025-IMNC-2006 on testing and calibration. The products will be delivered by mail with all necessary precautions to ensure the order arrives in the condition it has left the laboratories. The products will be delivered by mail throughout Mexico with all necessary precautions to ensure the order arrives in the condition it has left the laboratories.
