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Team:BIOSINT Mexico/marketing
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| + | <p>Kuxtal Biotech products will be both DNA and RNA oligos of different lengths, from primers to genes. The company will also provide a DNA sequencing service.</br></br> | ||
| + | It will guarantee the purity of the product, and if it does not meet the customer’s expectations their next purchase is free.</br></br> | ||
| + | To improve the quality of the final products, the methods of the company will have different certifications like ISO 9001:2008 on quality management systems, or NMX-EC-17025-IMNC-2006 on testing and calibration.</br></br> | ||
| + | The products will be delivered by mail throughout Mexico with all necessary precautions to ensure the order arrives in the condition it has left the laboratories. | ||
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Revision as of 02:21, 27 October 2012
SWOT
Kuxtal Biotech’s strengths are the knowledge of the customers necessities, which was acquired though the market analysis. The team consists of a strong group of specialists in biotechnology. It will provide excellent attention to the customers with follow-up programs for their projects and technical support. Because of the strategic location, the customers will have benefits as short delivery periods and avoid import duties for their synthesis products. The business opportunities will be the direct relation with the Biotechnology Department of the Tec de Monterrey. Kuxtal Biotech will also count with a group of external advisors in different areas thought the strategic alliance with Parque Tecnológico. Mexico has an unserved market which represents a huge opportunity to take advantage of. As a new company we will have weaknesses as lack of experience and branding. A threat might be the time delays on the approval of permits and documents.
Sales Goals
Text. Text.
Market Strategies
The strategy to get in on the market will be going to symposiums and events that count with the presence of scientific community; also to figurate like a possible seller all the staff will be visiting the potential clients one by one. The contact with the customers can be by phone or email, with the objective to explain them the services and arrange treatment.
Product Strategies
Kuxtal Biotech products will be both DNA and RNA oligos of different lengths, from primers to genes. The company will also provide a DNA sequencing service. It will guarantee the purity of the product, and if it does not meet the customer’s expectations their next purchase is free. To improve the quality of the final products, the methods of the company will have different certifications like ISO 9001:2008 on quality management systems, or NMX-EC-17025-IMNC-2006 on testing and calibration. The products will be delivered by mail throughout Mexico with all necessary precautions to ensure the order arrives in the condition it has left the laboratories.
