Marketing Strategies

Marketing Analysis and Exploration

• Contacting marketing consultants to get confirmation of our market assessment.

Potential consultant companies: Matrix Fine Chemicals, StrategyMark, MarketsandMarkets, etc.

Estimated Cost: $2000

• Explore the world market by giving competitive prices and services.

Company Construction

• Package the company: set up professional website, company logo, and branding.

Estimated Cost: $1000

• Easy reachable sales and technical persons (online, on call, “24 hours a day”) for products and services.

As of now Valerie Ho is the sales representatives of Upcycled Aromatics.

• Working with our suppliers/clients, getting feedback from the recycle plants and customers.

Media and Advertisement

• Write articles for trade magazines in the recycling industry and fine chemicals industry to gain credibility and exposure.

Recycling industry magazines: Solid Waste and Recycling, Recycling Today, Recycling International, etc.

Fine chemicals industry magazines: Speciality Chemicals, Chemical Week, Canadian Chemical News, etc.

Estimated Cost: $4000

• Send out technical or product updates and newsletters through emails to clients

Estimated Cost: Free

• Social Media: Facebook, Twitter, YouTube, etc.

Estimated Cost: Free

Media and Advertisement

• Other than collaborations with recycling plants, we also need to form strong networks with buyers down the manufacturing chain. These buyers include pharmaceutical companies, generic drug companies, food producing companies and fragrances producers, etc. We can attract these buyers by giving discounts or promotion packages on long term contracts.

• Participate in trade associations and conferences such as Canadian Generic Pharmaceutical association, Annual World Drug Manufacturing Summits, Paper Recycling Conference & Trade Show, and Canadian Waste and Recycling Expo. During the conferences, we can provide promotional materials, like paper and pens with our company name, logo, and contact information on them, to make impression on our potential business partners.

Estimated Cost: $16000/year

Community Involvement and Reputation Building

• Enter biotech or business award competitions to build our reputation. The 2012 International Genetically Engineered Machine (iGEM) Entrepreneurial competition is our initial opportunity to present our company to the public.

• Sponsor local sports teams. (ie. Paying for their team shirts.) Thus, we can advertise our business as well as show strong interaction with the community.

Estimated Cost: $2000/year

• Charity donation

• As our product is eventually paper consuming, we will set up events such as annual tree plantings to show our concern for the environment.

Estimated Cost: $1000/year